What AEO and featured snippets are
A featured snippet is a card above the organic results where the engine shows a ready answer: a definition, a step list, a price table or a brief comparison. The card keeps a link to the source, so the zero position brings both visibility and clicks. AEO is systematic work for these cards: the page must contain a self-sufficient answer formatted the way the algorithm extracts. In our projects, winning the answer box raises page CTR 1.5–3x on question queries, and question formulations make up 30–40% of search demand in commercial niches. Ignoring this layer means handing a third of demand to competitors.
How the algorithm picks answers
The algorithm looks for the fragment that best answers the query and checks three things. First, formulation relevance: an H2 close to the question text and the answer in the first 1–2 sentences beneath it. Second, format fit: definitions as short paragraphs, procedures as numbered lists, comparisons as tables, "how much" as a dated price range. Third, authority: clean H2–H3 structure, Schema.org markup, update dates and overall domain trust. We produce content by these rules deliberately: each question page gets its own answer format calibrated to what the SERP shows.
What the ZXY AEO package includes
The monthly package has four parts. First, question research: 15–25 questions with volume and snippet presence selected from niche semantics. Second, production: 2–4 pages per month get answer-first leads, FAQ blocks with FAQPage markup, comparison tables and numbered HowTo instructions. Third, tech: micro-markup, canonicals, mobile speed — so slow loading does not cost you the card. Fourth, control: tracking of snippet impressions in Webmaster, rankings for question queries and CTR; a monthly report with the next-month plan. The format is transparent — you see which questions won a card and what brought clicks.
AEO, GEO and voice: three channels of one answer
A featured snippet, an AI citation and a voice assistant answer are three distribution points of the same content. They feed on the same materials: a clear on-page answer with FAQ markup and dated facts works for the snippet, for ChatGPT and for Alice alike. That is why the ZXY AEO package follows the "one content — three channels" principle: the answer lead serves snippets and voice, the FAQ block serves cards and assistants, tables serve comparison queries. The extra cost is minimal while coverage multiplies: you hold the answer wherever the question is asked.
AEO cost and timelines
The AEO package costs from 45 000 RUB/month: 15–25 question queries in progress, 2–4 answer-optimized pages, markup, tracking and a report. One-off options: AEO rework of one page — from 8 000 RUB, a full site FAQ system with markup — from 25 000 RUB. First answer boxes usually appear 3–6 weeks after publication: the engine re-crawls pages, tests snippets and keeps the most useful ones. In 2–3 months a package typically secures 5–15 question queries with stable cards — the number depends on the niche and question competition. The report lists every card: query, position, impressions, clicks.
Why order AEO from ZXY
We build AEO on data, not guesses: before production we check whether a query has an answer box and which format it shows — then write content exactly for that format. Our own site runs the same scheme, so you can see it live on any service page. The work flows in one stream with SEO and GEO: the same pages get strengthened for all three channels without budget duplication. Reports are readable without a marketing background: how many cards, impressions, clicks. And the main argument — 12 years and 500+ projects: we know what content looks like when an engine chooses it as the answer.
