Why a business needs SMM
Social networks work where classic ads cannot: they build the trust that precedes an enquiry. A channel with useful cases, honest prices and a living voice does three jobs at once — it warms today's subscribers, answers tomorrow's "who can we trust" searches, and feeds retargeting with an audience that already knows you. For B2C it shortens the path to the cart; for B2B it keeps you in sight between procurement cycles. The honest caveat: social results are a distance metric — that is why we work from a three-month horizon and report enquiries, not vanity numbers.
The management system
A month runs on rails: a strategy and rubrics agreed once, then a monthly content grid — 12–16 posts per platform, stories, polls, reaction-driven formats. Production is in-house: copy, visuals and video cutting, styled to your brand. Publishing follows the calendar, with peak-time checks and comments handled so the community stays alive. Monthly we review the numbers — reach, subscriber quality, clicks, enquiries — and adjust the mix: what to double, what to drop. You see a plan, a feed and a report; we carry the routine.
Telegram versus VK: what to choose
Telegram wins on B2B and expert content: long reads, cases, channel personality, and clicks that convert better than most ads. VK wins on B2C reach: community tools, product showcases, strong retargeting and a younger mass audience. Often the right answer is both with different roles — Telegram as the trust engine, VK as the reach and remarketing engine — but budgets differ, so we recommend starting where your buyers actually are. The strategy session answers this with data: where your audience lives and what format it consumes on the way to a purchase.
The funnel: subscriber to enquiry
Content without a funnel is a hobby. We build the path deliberately: useful content earns attention; case and offer posts move interest toward a decision; lead magnets (checklists, calculators, webinars) exchange value for a contact; retargeting catches the ones who watched but did not click; and a Telegram bot can qualify and route enquiries automatically. Every stage is measurable — from rubric reach to enquiries in Metrica goals — so the monthly report shows not "we posted 14 times" but "social brought N enquiries at X rubles each".
Cost and formats
One platform — from 35 000 RUB/mo: strategy, 12–16 posts, stories, design, activity management, reporting. Two platforms — from 55 000 RUB/mo. Add-ons on request: VK/Telegram Ads management (from 30 000 RUB/mo plus budget), photo and design production, bot funnels (from 25 000 RUB one-off). A launch package "channel from scratch" — from 50 000 RUB: positioning, design, a two-month content plan, first seeds. The minimum contract is 3 months: social is a distance game, and a single month proves nothing.
Why SMM at ZXY
We are a web team first: the funnel does not stop at the social network — posts link to pages that load fast and convert, enquiries land in Metrica goals, and the bot hands leads to your CRM. Content is produced by people who know your niche numbers: cases from the portfolio, honest prices, no generic "5 tips" filler. Reporting counts money, not applause. And if a channel does not pay back, we will say it earlier than the contract ends — an honest audit of our own work is part of the service.
