What an online store gives a business
An online store removes geographic limits: customers buy from any region around the clock, without growing staff or retail outlets. Sales automation cuts costs: catalog, cart, payments and notifications work without a manager, and staff only confirm and ship. 1C sync eliminates manual accounting: stock and prices update automatically, orders land in the accounting system. In our experience, a store with configured e-commerce and SEO reaches stable sales within 4–8 months, and the online channel brings 30% of revenue in the first year. A store is a system, not "a page with products": and we design it as a system.
Catalog and buyer journey
The store foundation is a catalog where the buyer quickly finds what they need: clear categories, smart attribute filters, sorting, product comparison, reviews and ratings. The product card answers every question: zoomable photos, specs, availability, delivery times, related products. The cart fits one screen: minimum fields, a promo code, instant delivery calculation — every extra button cuts conversion. We connect online payments (bank cards, SBP, acquiring) and delivery services with automatic rates. Guest checkout and one-click purchase — for those who dislike registration. All scenarios are tested on real devices before launch.
Platform and integrations
We build stores on 1C-Bitrix — the leading e-commerce platform in Russia: ready-made commerce, discounts, warehouses and integrations. We sync with 1C:Trade Management: stock, prices, orders, counterparties — two-way exchange on schedule. We connect marketplaces (Ozon, Wildberries, Yandex.Market) as extra sales channels from one accounting system. We integrate delivery services (CDEK, Boxberry, Russian Post) with cost calculation and tracking numbers, payment systems (YooKassa, Robokassa, bank acquiring), SMS and email notifications. For non-standard processes we write the module ourselves — we have our own PHP development team.
SEO and customer acquisition
A store without traffic is a showcase in the woods. From day one we build the SEO base: human-readable URLs, template meta tags, Product and Offer markup (prices and availability right in the Yandex snippet), filter landing pages for categories and product attributes. We connect Yandex.Products and Market, set up product feeds. For a quick start we launch Yandex.Direct on categories and bestsellers — first orders arrive in the first week while SEO gains momentum. We set up e-commerce in Metrica: you see the funnel from card view to payment, know the conversion of each step and the cost of an order per channel. Decisions are made on numbers.
Security, speed and scaling
A store handles money and personal data — security is not negotiable, it is built in: HTTPS, form and admin protection, login attempt limits, regular backups, 24/7 uptime monitoring. Speed is critical for conversion: caching, Bitrix composite, image compression — a 10 000-item catalog opens in 1–2 seconds. We design the architecture with headroom: new categories, attributes, warehouses and branches will not require a rebuild. As load grows we move to NVMe VPS tuned to your traffic profile — we raise the infrastructure ourselves. The store we deliver survives both Black Friday and a fivefold assortment growth.
Timeline, cost and store support
A typical online store takes 6–10 weeks: structure and prototypes, catalog and card design, markup, Bitrix setup, 1C and delivery integrations, content, payment testing. Price — from 300 000 RUB turnkey; the estimate is fixed in the contract after the brief. Included: research, design, markup, CMS, integrations, SEO base, e-commerce analytics, staff training on order processing. After launch — 12 months of free support: platform updates, bug fixes, consultations. Then — support plans: feature development, marketing support, monitoring. We work by contract, with weekly reporting.
A store that runs on autopilot
The key pairings for a store are accounting and speed.
1C integration syncs prices, stock and orders: managers no longer copy data by hand, and buyers see live availability.
Speed optimization is critical for catalogs with thousands of items — a slow showcase eats both conversion and rankings. And
keyword clustering shapes your category structure around real demand: the store grows in search on its own, each category collecting its own traffic.
