ZXY · Landing page development

Landing page development turnkey — high-converting one-pagers by ZXY

A landing page is a one-page website with a single goal: a lead. We design the structure from the offer to the form, write selling copy, create the design and connect analytics with goals. First leads arrive within the first week of advertising.

In short

Turnkey landing page development at ZXY — from 50 000 RUB in 5–10 working days: niche research, selling structure, copywriting, unique design, responsive markup, analytics with goals. Across our projects, a landing page converts paid traffic 3–6 times better than a services page.

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How it works

Selling structure

Blocks follow the decision logic: offer, pain points, benefits, proof, form.

Copywriting and offer

The headline answers the client request in 3 seconds; the copy leads to the target action.

Design and markup

Unique design, mobile-first markup, loading speed in the green Core Web Vitals zone.

Analytics and tests

Yandex.Metrica with goals, A/B tests of headlines and buttons — conversion growth by data, not guesswork.

What a landing page is and when you need one

A landing page is a single-page website focused on one product or service and one target action: a request, a call, a purchase. Unlike a multi-page website, a landing page does not scatter attention: the whole page leads the visitor to the form. Landing page development pays off when you need to validate demand quickly, run ads for a specific offer, collect requests for a promotion, or present a new product. In our projects, a well-built landing page converts paid traffic 3–6 times better than the "services page" of a corporate website, because it removes extra choices and keeps the focus on the offer. A landing page is the best first step online: it is cheaper and faster than a full website, but requires precision in every block.

Selling page structure

We do not draw "pictures" — we design a scenario. The structure follows the awareness model: a first screen with the offer and target audience, a block of problems and benefits, a "how it works" block, proof — cases, reviews, numbers, certificates, transparent pricing tiers, objection-handling FAQ and a final form with a simple field. Each block answers a specific visitor question: "Is this for me?", "How does it work?", "Why you?", "How much?", "Can you prove it?". Copy is written for the target audience: no filler, with numbers and specifics. We test the first-screen headline in at least two variants — it drives up to 40% of conversion impact.

Design and technical speed

We design landing pages from scratch for your brand: brand colors, fonts, illustrations, icons. Markup is responsive mobile-first — up to 70% of ad traffic comes from smartphones, so the mobile version is designed first, not "patched later". The tech stack is clean HTML5/CSS3/JS without heavy builders, compressed WebP images, lazy loading, font-display:swap. We reach green Core Web Vitals: LCP under 2.5 seconds, minimal layout shift. Speed is money: every extra 0.5 second costs up to 10% of conversion. We connect Yandex.Metrica and Google Analytics, set up goals and e-commerce tracking.

Analytics and conversion growth

A landing page without analytics is a black box. We set up goals: form submissions, phone clicks, scroll to key blocks, time on page. We connect click maps and Webvisor to see where visitors stumble. Then the CRO loop: formulate a hypothesis, change one element (headline, offer, button color, form), measure the result on a statistically significant sample. A typical conversion lift after 2–3 iterations is 25–60%. The report shows clear numbers, not "pretty charts": how many came, how many submitted, what each lead cost. This approach turns a one-off landing page into a constantly growing asset.

Timeline and landing page cost

The standard timeline is 5–10 working days from brief to launch: a day or two for structure and prototype, two or three for copywriting and design, two or three for markup and integrations, one day for testing and analytics. A rush landing page for a promo — from 3 days by agreement. Price — from 50 000 RUB turnkey: niche and competitor research, selling structure, copywriting, unique design, responsive markup, form and analytics setup, basic SEO. The estimate fixes the scope, deadlines and the number of revision rounds — you pay exactly for what you approved. Domain, hosting and ad account are connected for you if needed — the credentials stay yours.

Why order a landing page from ZXY

We have been building websites for 12 years and delivered 500+ projects — from landing pages to enterprise systems. We work as an in-house team: a marketer, copywriter, designer, front-end developer and analyst handle your project personally, with no outsourcing to freelancers. Every landing page ships with configured analytics and goals — you see the return on every invested ruble. Fixed-price contract, no hidden charges. After launch — 12 months of free technical support: form fixes, updates, uptime monitoring. 98% of clients come back for the next project — the best quality metric we have.

Landing page after launch: how ZXY reinforces it

Launching a landing page is a start, not a finish. Next we add usability audit to see where visitors drop off before the form, and website speed optimization — every half-second of delay costs up to 10% of conversion. For search-friendly headlines and copy, semantic core research gives you the phrasing people actually use. This bundle turns a one-off build into a growing lead channel.

Workflow stages

1

Brief and niche research

A 30–40 minute call to cover the product, audience and competitors. We formulate the offer.

2

Structure and prototype

We assemble the block layout and the first-screen prototype. Approved before design — cheaper edits.

3

Copywriting

We write selling copy for every block: headlines, benefits, objection handling, calls to action.

4

Design

We design the first screen and the rest in your brand style. Two revision rounds included.

5

Markup and integrations

Responsive markup, forms, Metrica and Analytics counters, goals, telephony if needed.

6

Testing and launch

We test on devices and browsers, speed and forms. Launch — and stay on support.

Frequently asked questions

How much does a turnkey landing page cost?

From 50 000 RUB: niche research, structure, copywriting, unique design, responsive markup, analytics with goals. The estimate depends on the number of blocks and integrations — we fix it in the contract before starting, with no hidden charges.

How fast will you build the landing page and when do leads start?

Standard is 5–10 working days from brief to launch, rush work from 3 days. First paid leads usually arrive within the first week: the form and goal-tracked counters work from day one, then we raise conversion with A/B tests of headlines.

How is a landing page different from a website?

A landing page is one page for one offer and one goal (a lead). A multi-page website covers the whole business: catalog, services, blog. For ads on a specific product, a landing page converts better and costs less.

Who writes the copy and draws the design?

Our in-house team: a copywriter writes for your audience, a designer creates a unique layout in your brand style. No templates or "builders".

Will the landing page rank in Yandex?

Yes: we do basic SEO — meta tags, Schema.org markup, speed, mobile version. But the landing page core job is converting paid traffic; for organic growth a multi-page site is better.

What if there are no leads?

Analytics will show where visitors drop off. Then we run the CRO loop: change headlines, offers and blocks, test. In 90% of cases 2–3 iterations bring sustainable conversion growth.