What a landing page is and when you need one
A landing page is a single-page website focused on one product or service and one target action: a request, a call, a purchase. Unlike a multi-page website, a landing page does not scatter attention: the whole page leads the visitor to the form. Landing page development pays off when you need to validate demand quickly, run ads for a specific offer, collect requests for a promotion, or present a new product. In our projects, a well-built landing page converts paid traffic 3–6 times better than the "services page" of a corporate website, because it removes extra choices and keeps the focus on the offer. A landing page is the best first step online: it is cheaper and faster than a full website, but requires precision in every block.
Selling page structure
We do not draw "pictures" — we design a scenario. The structure follows the awareness model: a first screen with the offer and target audience, a block of problems and benefits, a "how it works" block, proof — cases, reviews, numbers, certificates, transparent pricing tiers, objection-handling FAQ and a final form with a simple field. Each block answers a specific visitor question: "Is this for me?", "How does it work?", "Why you?", "How much?", "Can you prove it?". Copy is written for the target audience: no filler, with numbers and specifics. We test the first-screen headline in at least two variants — it drives up to 40% of conversion impact.
Design and technical speed
We design landing pages from scratch for your brand: brand colors, fonts, illustrations, icons. Markup is responsive mobile-first — up to 70% of ad traffic comes from smartphones, so the mobile version is designed first, not "patched later". The tech stack is clean HTML5/CSS3/JS without heavy builders, compressed WebP images, lazy loading, font-display:swap. We reach green Core Web Vitals: LCP under 2.5 seconds, minimal layout shift. Speed is money: every extra 0.5 second costs up to 10% of conversion. We connect Yandex.Metrica and Google Analytics, set up goals and e-commerce tracking.
Analytics and conversion growth
A landing page without analytics is a black box. We set up goals: form submissions, phone clicks, scroll to key blocks, time on page. We connect click maps and Webvisor to see where visitors stumble. Then the CRO loop: formulate a hypothesis, change one element (headline, offer, button color, form), measure the result on a statistically significant sample. A typical conversion lift after 2–3 iterations is 25–60%. The report shows clear numbers, not "pretty charts": how many came, how many submitted, what each lead cost. This approach turns a one-off landing page into a constantly growing asset.
Timeline and landing page cost
The standard timeline is 5–10 working days from brief to launch: a day or two for structure and prototype, two or three for copywriting and design, two or three for markup and integrations, one day for testing and analytics. A rush landing page for a promo — from 3 days by agreement. Price — from 50 000 RUB turnkey: niche and competitor research, selling structure, copywriting, unique design, responsive markup, form and analytics setup, basic SEO. The estimate fixes the scope, deadlines and the number of revision rounds — you pay exactly for what you approved. Domain, hosting and ad account are connected for you if needed — the credentials stay yours.
Why order a landing page from ZXY
We have been building websites for 12 years and delivered 500+ projects — from landing pages to enterprise systems. We work as an in-house team: a marketer, copywriter, designer, front-end developer and analyst handle your project personally, with no outsourcing to freelancers. Every landing page ships with configured analytics and goals — you see the return on every invested ruble. Fixed-price contract, no hidden charges. After launch — 12 months of free technical support: form fixes, updates, uptime monitoring. 98% of clients come back for the next project — the best quality metric we have.