What a niche analysis gives
The report answers the questions a business plan usually guesses at. Demand: how many people search for the product, whether the trend grows or decays, and which months carry the season. Competition: who holds the top, on which pages and budgets, and where their armour is thin. Economics: realistic entry budgets, the cost of a first client by channel, and the demand ceiling of the region or segment. The output is a decision made on figures: enter, enter narrower, wait, or choose another niche — each option with its numbers attached.
How we collect the data
Three sources, cross-checked. Search statistics give demand volume, dynamics and seasonality — not just for the head queries but for the long tail where real intents live. Competitor sites give the offer map: assortment depth, price points, delivery terms, content quality, review volume. And advertising cabinets and marketplaces show the money side: which offers are promoted, what clicks cost, where assortment gaps sit. Nothing is taken on faith: every number in the report carries its source, so your partners and investors can drill into the same data.
The competitor map
We profile 5–8 players in detail rather than listing twenty superficially: their traffic sources, strongest pages, price positioning, USPs and weak spots — slow sites, empty categories, absent content, angry reviews. The map is drawn as a field, not a list: where the leaders are entrenched, where the mid-field fights on price, and where the flanks are open. For each competitor we note what they do that you must match, and what they systematically miss — the second list is usually where the entry strategy comes from.
The entry strategy
Analysis without a decision is a library. The final section is a plan for the next 90 days: which segment and queries to enter first, what the site and assortment need, which channels bring the first clients at what cost, and which milestones tell you the bet works. We deliberately look for asymmetric entries — a sub-niche the leaders ignore, a region underserved, a format nobody uses — because a newcomer who copies the leader buys the fight at the leader's prices. The strategy session walks your team through the logic and fixes the first steps.
Cost and timelines
The base analysis — from 25 000 RUB, 7 working days: demand core, seasonality, a map of 5–7 competitors, the entry strategy. Extended with ad budget modelling and unit economics (cost of lead and client by channel) — from 45 000 RUB, 10 days. A single segment or region — from 15 000 RUB. A presentation of conclusions at a session with your team is included: 60 minutes, we answer questions and help make the decision. A repeat cut in 6–12 months comes at a 30% discount.
Why the analysis is ordered at ZXY
We look at the niche through practitioner eyes: the same team builds sites and runs promotion, so the "entry strategy" is written by people who will actually execute it — with realistic budgets, not consulting abstractions. Our data is verifiable: sources, screenshots and query statistics are attached, and every competitor claim can be checked. And we are honest about bad news: if the niche is weak, the report says so — a 25 000 RUB analysis that saves a 1 500 000 RUB launch is the best deal we sell.
