What a traffic analysis gives
Three answers every owner needs. First — which channels bring not just visits but enquiries: search, advertising, social, referrals and direct are compared by conversion, not by traffic share; the usual surprise is that the "loudest" channel is not the most profitable. Second — what a lead costs per channel, so budgets move to where a client is cheaper. Third — where the funnel leaks: pages with heavy traffic but no conversions are marked with the specific step and the number of lost visitors. The report ends with decisions, not observations: keep, grow, cut, fix.
Analytics settings audit
About 60% of sites we open have broken analytics: goals fire on empty submits, the thank-you page is missing, internal traffic pollutes the data, ad tags double-count. Decisions made on such numbers are worse than no numbers. We audit the whole measurement layer first: goal definitions, e-commerce events, UTM discipline, tag integrity, cross-domain links. Everything broken is either fixed immediately or listed with instructions — because every further conclusion is only as good as the data underneath it. The audit itself often explains "strange" numbers the team argued about for months.
Funnel and leak points
We assemble the funnel from entry to enquiry and show the drop per step: how many saw the price, how many opened the form, how many submitted. Each bottleneck gets context — session recordings and click maps of the exact pages — so it is clear whether the leak is caused by price presentation, form friction, missing trust signals or slow load. The same lens is applied per channel: often one channel pours traffic into a funnel that another channel's audience simply does not fit. The result is a short list of leak points ranked by recoverable enquiries.
Report and the quarterly plan
The deliverable is a document your team can act on: channel economics with cost per lead, the funnel with leak points, goal settings fixed or flagged, and a quarter plan — which pages to rework, which channels to scale, which experiments to run. Everything is walked through in a one-hour session with your team, where we explain conclusions and agree on the numbers to track next. A month later we can re-cut the report and show what the decisions changed — analytics becomes a routine of managed growth, not a quarterly scare.
Cost and timelines
Traffic analysis — from 15 000 RUB: analytics audit, funnel, channels, report and session in 4 working days. Extended with end-to-end analytics and a CRM link (what happened to enquiries after the sale) — from 28 000 RUB, 6–7 days. Ongoing monthly analytics with a dashboard and report — from 12 000 RUB/mo. Goal repairs and settings — from 5 000 RUB. We work with Yandex Metrica, Google Analytics 4, Yandex Direct and VK ad accounts, and CRM exports.
Why ZXY
We read analytics as people who also build sites and run campaigns: we know which metrics actually drive money and which are vanity. Every conclusion in the report is verifiable — goals, segments and dashboards are handed over so you can re-derive each number yourself. We do not sell traffic: the analysis serves your budget, not our ad fees, which is why clients use it to audit their current contractors as well. And if the data layer is broken, we fix it in the same engagement — no "come back when analytics works".
