How our SWOT differs from "a table from the internet"
The classic SWOT fails at two points: factors without evidence ("we have a strong team" — measured how?) and no bridge from the matrix to action. We close both. Every factor enters the matrix with its proof — a metric, a comparison, a document — and weaknesses are stated as testable statements, not confessions. Then the TOWS crossings turn the four quadrants into strategies: how strengths attack opportunities, which strengths neutralize threats, what to fix so weaknesses stop feeding threats. The result is 5–7 prioritized strategies — not a poster, but a working agenda.
How the work runs
First, interviews: the owner and key managers, separately, so the truth survives hierarchy. Second, the market layer: demand and competitor data, your analytics and finances — whatever exists, from Metrica goals to CRM reports. Third, the matrix: 15–25 factors, each with evidence, drafted before the session so arguments happen over data. Fourth, the session itself — 2–3 hours with the team: the matrix is challenged, refined and agreed. Fifth, TOWS: cross-strategies derived and prioritized. The deliverable is a roadmap for 6–12 months with owners, budgets and checkpoints — plus the session recording and materials.
The link with marketing and the site
Because we are a web studio, the strategies land on real ground: if the opportunity is a new segment, the plan includes the pages and semantics it needs; if the weakness is lead cost, the plan names the channels and budgets; if the threat is a competitor's new site, we show what to build in response. Marketing is usually where SWOT strategies either become money or evaporate — our roadmap attaches each strategy to concrete digital work with estimates, so the "what if" turns into a quarter plan your team can start on Monday.
Who this analysis is for
Owners preparing a new direction, region or product and wanting the decision on facts. Management teams that keep debating the same questions in circles and need one honest session to fix the agenda. Businesses before a pivot — a new site, a rebrand, a new channel — to check the ground first. And companies after a shock (a strong competitor, a market shift) that need to re-map their position quickly. The format scales: from a compact owner-level session to a full cross-department workshop.
Cost and timelines
A SWOT analysis — from 30 000 RUB: data collection, a fact-based matrix, a 2–3 hour session, the roadmap. Timeline — 7–10 working days. Extended with a full niche analysis and unit economics — from 60 000 RUB, 12–14 days. A follow-up session in 6 months (progress control and course correction) — from 12 000 RUB. All materials stay with you; if the plan includes marketing projects, we attach estimates right away so decisions are made with full data.
Why SWOT at ZXY
We run the session as facilitators, not as consultants with a ready answer: our job is to make the team see its position clearly and agree on what follows. The evidence rule keeps the discussion on facts — the matrix survives the meeting instead of dissolving into opinions. And we stay afterwards: the roadmap is written so that we can execute its digital parts ourselves — sites, semantics, campaigns — which keeps strategies honest and momentum unbroken between the session and the quarter.
