What the content manager takes over
Everything that turns raw material into live pages: texts typed and formatted, images cropped and compressed, product cards filled with properties, news and articles laid out, meta tags written, internal links placed, the published result checked on mobile. You send inputs in any shape — a price list, photos from a phone, bullet points — and receive finished pages that match the site's style. Approval runs through a shared queue with deadlines, so the flow never stalls waiting for a "quick look". The routine disappears from your team's week; the site keeps moving without anyone hiring an in-house manager.
SEO requirements: content that works for rankings
A page can be beautiful and useless for search at the same time. Every publication follows an SEO checklist: the title and description match the query intent, H1 and headings carry the right semantics, texts cover the terms the niche expects, images have alt texts, internal links point to the selling pages. If you have a semantic core, the content plan is built around it; if not, we flag the queries each new page can target. The result: the content budget also pays for visibility, not just for "the site looks alive".
Formats of cooperation
A subscription with a fixed number of placement units per month — news, product cards, articles with layout, landing tweaks — and anything above the plan billed by a price list, without a contract amendment per item. Volume is measured in units: a simple news post is one, a product card with photo processing is one to two, an article with layout is two to three. Onboarding starts with a style passport and a checklist per page type, so quality does not depend on who is on shift. And a monthly report shows what was published, what is queued and what we recommend next.
Who needs content management
Shops with a growing catalog, where cards must appear weekly. Companies with news and events, where freshness is part of the brand. Service businesses publishing articles and cases for SEO. And any team where "the site" is everyone's job — which usually means nobody's. The service also fits agencies and marketers who need reliable hands for execution while they keep strategy. The common thread: content has to move on schedule, and hiring a full-time manager is premature or impossible.
Cost and transparency
The price follows volume and complexity: units per month are agreed in the subscription, extra units go by the price list. A monthly report lists everything published, against the plan, with what is queued. All materials remain yours: text sources, images, access credentials. If we part ways, handover takes three days: a list of placements, the style passport, passwords to shared accounts. We do not lock clients in with content — quality is the only reason to stay, and the exit path is written into the contract.
Why ZXY
The content manager works inside a full-stack team: when a publication needs a layout fix, a redirect or a new block type, there is no "that is not my department" — the developer is at the next desk. Quality is checked against a checklist per page type, on real devices, before anything goes live. We have run this since 2014 on every CMS we build and support, so we know where Bitrix hides its infoblock settings and where WordPress fights you on permalinks. And we care about your positions: content is produced to feed the SEO plan, not just to fill a grid.
