Why a domain is an asset, not a formality
The domain carries everything: the brand, the search positions, the mail, the links earned over years. Lose it and the losses are instant — a parked page where the shop was, mail bouncing, an ad campaign pointing into the void. That is why registration details matter more than the price of the zone: whose name the domain is in, whether renewal is tracked, whether the registrar supports transfers and DNSSEC. We treat the domain as infrastructure: registered on the client's data, renewal-protected, and documented so no contractor — including us — can ever hold the business hostage.
Name selection
A good name is short, pronounceable, free of double meanings in both alphabets — and clean: before recommending options we check their history (was the domain in use, is it under search sanctions, does it carry a spam past), trademark conflicts and social-handle availability. For a regional business the RU zone with a geo prefix usually wins; for a brand — the exact match plus defensive registrations of likely typos and competing zones. We present 5–10 vetted options with reasoning, and register the chosen one the same day — good names do not wait.
Registration and settings
Registration runs on your personal or company data — not ours, not the designer's: the certificate of ownership is yours, and any contractor can be changed without a hostage negotiation. After registration we set the technical layer: NS servers pointed at the right hosting, A/AAAA and MX records, mail routing, SPF/DKIM/DMARC for deliverability, and DNSSEC where the zone supports it. If the domain already exists but sits on a friend's account or an expired contractor's panel, we run the transfer: to your registrar, to your account, with zero downtime for the site and mail.
Renewal and protection against loss
The most expensive domain is the one that expired by accident: a letter went to a dead mailbox, and a competitor or squatter picked it up in the drop window. Our care removes the scenario: renewals tracked 30 days ahead with reminders to two addresses, payment done on time, WHOIS data kept current (outdated data can void ownership claims). For brands we advise a defensive perimeter: the RF mirror of the RU name, frequent typos, and the zones your customers might type by mistake — registered once, cheap for years, and immune to squatters.
Cost
Registration of a RU domain — from 1 500 RUB (name selection and DNS setup included), RF — from 2 000 RUB, SU — from 2 500 RUB, COM — from 2 000 RUB (zone price plus our work). An audit and DNS setup for an existing domain — from 3 000 RUB. A domain transfer — from 3 000 RUB. A domain portfolio (from 5 names) — from 3 000 RUB/year for care. Defensive registration of a name series — by estimate with a zone discount. Renewal is billed at the zone tariff plus 0 RUB for our work: reminders and control are part of the service. All payments by invoice, documents for accounting included.
Why domains with ZXY
Because we see the whole picture: the domain, the hosting, the mail and the site are one system, and a DNS record set by someone who understands all four is worth more than a registrar's ticket queue. We register on your data as a principle — fifteen years of "the studio owns the domain" horror stories taught the market why. Reminders, renewal control and documentation are included without a subscription. And when something does break — a hijack attempt, a registry glitch, a transfer gone wrong — you have an engineer on the case the same hour, not a form answer in three days.
