What the SEO analysis checks
Five layers. Visibility: for which queries the site shows, which positions it holds, where competitors outrank you and why. Relevance: how titles, H1s and copy match the target queries of each key page. Content quality: completeness of the topic, structure, freshness, LSI coverage the engines expect. Links: internal linking that channels weight to commercial pages, plus semantic gaps — queries with no page of their own. Behaviour: clicks, depth, returns as the engines read them. Every layer gets a 1–10 score, so strengths and weaknesses are visible at a glance rather than buried in prose.
Quick wins: effect in 2–4 weeks
The plan always opens with edits whose result cycle is short. Rewritten titles with high-frequency phrasings lift CTR within 1–2 weeks of re-crawling. Adding the missing sections and FAQ blocks to selling pages expands their query coverage in the same timeframe. Fixing internal links reroutes weight to commercial pages without touching content. Each quick win in the plan has an owner, an effort estimate and the expected effect — so your team sees progress in the first month and the budget for longer work is justified by early proof.
Benchmarking against competitors
The analysis is always made against the niche: we take 3–5 competitors from the top for your money queries and compare layer by layer. We look at which of their pages rank and why: content volume and structure, internal linking, snippet quality, behaviour. The point is not to copy but to find the gaps where you can overtake faster — topics they cover shallowly, queries they ignore, formats they lack. This turns the plan from "fix ourselves" into "overtake them", with named pages and deadlines instead of abstract advice.
What you receive
A report in five blocks: a layer diagram with scores; a rankings table for priority queries with dynamics; a findings list per key page (what to change in title/H1/copy); an internal-linking map with anchors; and a 2–3 month plan where every item carries an expected effect and effort. Plus a walkthrough session: we explain the priorities, agree on the quick-win wave and set realistic expectations for the timeline. The report is self-sufficient — your team or contractor can execute it without us, or we implement it ourselves.
Cost and timelines
SEO analysis — from 15 000 RUB: up to 30 key pages, report in 4 working days. A mid-size site (30–80 pages) — from 25 000 RUB (5–6 days), large ones — from 40 000 RUB. The express assessment "top-5 problems, top-5 actions" — from 7 000 RUB in 2 days. When ordering promotion, the analysis cost is credited to the first month. We can implement the quick wins ourselves: a typical estimate starts at 12 000 RUB, or they are included in an SEO promotion package.
Why ZXY
We have run SEO analyses since 2014 and specialize in diagnosing "sluggish" sites: when traffic exists but does not grow, the causes are usually local and precisely diagnosable. Our analysis is always tied to money queries, not to abstract checklist scores, and every recommendation carries an effort estimate — you can plan sprints, not wishes. We show our work: benchmarks against named competitors, layer scores you can challenge, and a repeat measurement after the quick-win wave so the effect is on the table, not in promises.
